Creative Direction
Campaign
My Contributions
— Creative direction
— Campaign design
— On-set direction, post-production
Problem
Brand-awareness campaign to balance the dual identity—where high fashion meets a commitment to conscious living.
Solution
We positioned the brand as an integrated part of a modern woman’s lifestyle—where the rhythm of routines seamlessly merged with the sensual allure of the brand’s velvet, proving that sustainable fashion can be both luxurious and built to last.
Results
32%
Brand Recall.
16%
Short-term sales potential, derived from strength of branding and intensity of emotional response to ads.
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