Product Launch

Introducing a collection designed with a mix-and-match color palette, allowing riders to express their individuality without compromising performance. The collection pioneered the seamless integration of multiple riding disciplines, encouraging to explore new styles and embrace a more versatile cycling experience.

Cycling is more than a sport—it’s a lifestyle. By engaging ambassador athletes from each discipline, we showcased the collection’s versatility and underscored the technical sophistication of the apparel, emphasizing its inclusivity for riders who value self-expression and community.