Design
Social advertisements / VR /AI
My Contributions
— Ads design
— VR / AI design
— Campaign design
Problem
Launch of a cherry red lipstick that addressed a common customer complaint: lipsticks that fade after eating or licking the lips.
Solution
The AI-powered visuals of the campaign created a fun, immersive experience that resonated with the audience and highlighted the lipstick's bold color in a memorable way. To support this, I crafted effective messaging and an interactive VR filter for TikTok, allowing users to virtually "try on" the cherry red lipstick and engage with the "bite" theme.
Results
90%
Brand Awareness.
87%
Sales Lift.
002
