Art direction

Lookbook photography

My Contributions

— Art direction
— Asset management & design
— On-set direction

Problem

Update the Product Detail Pages of the brand's apparel lookbook, which previously featured mannequin images and 3D visualizations, by replacing these visuals with on-model shots.

Solution

I worked closely with brand and product managers to understand the specifics of each collection and provided on-set direction to showcase the apparel as high-performance, premium gear. During the shoot, I managed the selection process via Capture One. Afterward, I led the post-production stage to deliver tailored assets.

Results

44%

Increase in user engagement.

81%

Customer Satisfaction.

002

Related work

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Campaign

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Product launch

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