— Art direction — Asset management & design — On-set direction
Problem
Update the Product Detail Pages of the brand's apparel lookbook, which previously featured mannequin images and 3D visualizations, by replacing these visuals with on-model shots.
Solution
I worked closely with brand and product managers to understand the specifics of each collection and provided on-set direction to showcase the apparel as high-performance, premium gear. During the shoot, I managed the selection process via Capture One. Afterward, I led the post-production stage to deliver tailored assets.