Product photography

Consistently presenting studio imagery for each bike launch that aligned with the storytelling on the website. The visuals needed to highlight the unique features of each bike while seamlessly integrating them into their respective categories, ensuring a cohesive narrative and an engaging online experience for customers.

I provided art direction for the studio team, including photographers, videographers, and 3D designers, to ensure each bike was presented with a focus on the hero color of the launch, key bike specifics, and alignment with the overall category presentation. The studio imagery was designed to complement the action-packed visuals from outdoor or race shoots.