Art direction

Product photography

My Contributions

— Art direction
— Graphic design
— Asset management

Problem

Consistently presenting studio imagery for each bike launch that aligned with the storytelling on the website. The visuals needed to highlight the unique features of each bike while seamlessly integrating them into their respective categories, ensuring a cohesive narrative and an engaging online experience for customers.

Solution

I provided art direction for the studio team, including photographers, videographers, and 3D designers, to ensure each bike was presented with a focus on the hero color of the launch, key bike specifics, and alignment with the overall category presentation. The studio imagery was designed to complement the action-packed visuals from outdoor or race shoots.

Results

90%

Customer Satisfaction with Product Visuals.

51%

Increase in Website Conversion Rate.

002

Related work

Creative direction

Campaign

Art direction

Product launch

Design

Website